Dr. Faisal Asaad

Chief Executive Officer

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Faisal holds a Doctorate of Business Administration in Communication Strategies from Newcastle Business School and a Masters in International Management from the University of Sussex in the UK. He has accumulated 15 years of experience in the public and private sectors.

Ahmed Alattas

Chief Operations Officer

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Ahmed holds an MBA from the University of West London. He has accumulated 17 years of experience in FMCGs as well as the public and private sectors.

Sara Anwar

Director of Programs

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Sara holds an MBA from Babson College in Massachusetts and is a certified PMP. She has accumulated 7 years of work experience in both the private and public sectors.

Abdulrahman Safar

Sr. Project Manager

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Abdulrhman holds a Bachelor’s degree in Finance and Economics from King Fahd University for Petroleum and Minerals. He has accumulated 8 years of work experience across different industries.

Sondos Eldadah

Sr. Program Manager 

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Sondos holds a Bachelor's degree in Management Information Systems and is a certified PMP and KPI professional. She is currently pursuing her MBA at Dar AlHekma University. 

Lina Qalaba

Associate Program Manager

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Lina holds a Bachelor’s degree in Marketing from Effat University. She has two years of work experience in the private sector, in the fields of marketing, public relations and

Mohammed Osama

Associate Project Manager

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Mohammed retains both Master's and Bachelor’s degree of science in chemical engineering from King Fahd University of Petroleum and Minerals (KFUPM) and recent joiner to beyond family as an associate project manager.