Meet the Management Team ...

Dr. Faisal Asaad


Dr. Faisal holds a Doctorate of Business administration in communication strategies from Newcastle Business School and a Masters in International Management from the University of Sussex in the UK. He has accumulated 15 years of experience in the public and private sectors, focused on organizational strategy, project execution, marketing communication and innovation. He has served as COO in TAM Development LLC where he set up and ran the Operations Department.

Ahmed Alattas


Ahmed is an MBA holder from the University of West London. He worked for various organizations and accumulated 18 years of experience in FMCGs as well as the public and private sectors where he led highly qualified individuals running various projects concurrently. Ahmed also served as the Director of Projects at TAM Development LLC, and an Administrative Affairs Manager at the UAE Embassy, Abu Dhabi Police Attaché – London.

Sara Anwar

Director of Programs

Sara holds an MBA from Babson college in Massachusetts and is a certified PMP. Sara has accumulated 6 years of work experience in both the private and public sectors. She served as the Head of Delivery Excellence at TAM development LLC (2016). Sara is an expert in crowdsourcing and competition management and has managed over 5 digital platforms. Sara has experience in the creation of innovation labs, events, workshops and various marketing campaigns.

Abdulrahman Safar

Head of Execution

Abdulrahman holds a Bachelor’s degree in Finance and Economics from KFUPM. He has accumulated 8 years of work experience across different industries such as oil & gas, entertainment, healthcare, and education. Abdulrahman was the CSR Director and Founder of Al Athar Al Hassan (2015). He has led more than 5 regional activation programs including one that has enabled more than 100 future leaders to excel in their respective industries, while engaging more than 90,000 other individuals.

Omar Shabaan

Business Development

Omar holds an MBA from IE Business School in Madrid. He is an Entrepreneur, Business Developer, and a Consultant with over 15 years of work experience. Omar is a co-founder and the CEO of The Space, a Saudi company focused on developing and operating co-working spaces, incubators, and accelerators. Omar also served as Partnership Director at Misk Innovation, a subsidiary of Misk Foundation.

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